If you play music, the internet is most definitely the environment of highest engagement for fans these days. What does that mean for musicians? Make it easy for fans to engage with your music online, of course! Whether you are just starting out or you are a virtuoso, it can be easy to engage both fans and other musicians with your music if you take the necessary steps. Here are just a few to get you started:
1. Be prolific. Don't just have your music on one platform, offer it on every platform! Anything from Facebook to Twitter, Youtube, Soundcloud, Bandcamp, Dropify, Community Boards and anywhere else you can create a free account will be helpful in spreading the word about your music. The more areas you cover, and the more you play music, the more interactions with other musicians and fans will occur.
2. Roll back the curtain. Whenever you hear a fascinating piece of music don't you think to yourself, "Wow, how did they do that?" It's human nature to want that knowledge, so play into your fan's interest. If you're an instrumentalist publish your sheet music. If you're a DJ put together mixtapes of set lists. If you're a songwriter scan in some of your handwritten lyrics. Engage your fans with all of the tools of your trade, let them play your music, and you will surely see an increased response.
3. Reach Out. Have you ever heard of the Grammy nominated duo Foreign Exchange? Nicolay and Phonte met on Okayplayer's discussion boards and subsequently recorded a record across the world from each other! With the expansive network the internet provides, you can collaborate, play music, and exchange ideas with nearly anyone around the world, so take advantage of that.
4. Engage with Music Yourself. If you want others to engage with your music, be sure to show some love back and engage with their music. Share great music you hear around your network and give props when deserved. Artists are much more likely to return exposure if you have already given them some.
5. Teachers! Get your students started early. Teachers can be the best advocates for their students. Play music together: start out making some recordings in the classroom to put up on the internet. You will be surprised by the response you can receive both from fans and blogs online as well as the amount of pride students will take in their work if it is being shared to a larger audience.
*How do you engage fans of your music online?